Author: Fieldin

Industry News

What Ross’ Reappointment Means for California Growers

Karen Ross was reappointed as the Secretary of the California Department of Food and Agriculture (CDFA) on Tuesday.

So what does Ross’ reappointment mean for California agriculture? Well, we’re expecting much of the same with a continued emphasis on precision ag technologies to improve the efficiency of our inputs (pesticides, fertilizers, water, energy use, etc.).

Ross “returns” as California’s Secretary of Agriculture after spending the previous eight years in the same role under Gov. Jerry Brown.

During the past eight years, California agriculture has seen its ups and downs, but for the most part has continued to flourish and is the top producer of many of the fruits, nuts and vegetables that we eat nationally in the U.S.

Over the second half of Ross’ tenure, the CDFA also made a concerned effort to get more technology in the hands of growers, through the help of grants and other programs such as the State Water Efficiency and Enhancement Program (SWEEP) and Healthy Soils Program (HSP).

While administration changes at the federal and state levels will surely affect the dollars earmarked for agriculture over the next two to three years, we’re expecting California growers will continue to be encouraged to adopt precision ag technologies in an effort to improve efficiencies and protect state resources. Not to mention help growers meet increasingly stricter regulations when it comes to spraying, nutrition programs, water management, labor and land use.

After all, as the CDFA’s press release noted in the opening paragraph of the Ross announcement, “the state cabinet-level department was established in 1919 to promote and protect a safe, healthy food supply, local and global agricultural trade, and environmental stewardship.”

In one of her last conference appearances before being reappointed, Ross made a point to emphasize the importance of leveraging ag technologies to meet future food demands and establish benchmarks (think pest control, fertilizer and irrigation management) to not only improve production but get the most out of our resources.

“It’s about documenting what we’re doing and being able to quantify it, and being able to measure and monitor the progress that we continue to make – creating a benchmark that we can all measure ourselves against,” Ross said at last month’s Almond Conference in Sacramento. “That’s the secret to continuous improvement.”

The direction of California agriculture remains to be seen, but you can expect technology to play a major role in helping growers meet future regulations coming down the pike.

Contact us to learn how Fieldin is helping growers do just that, bringing efficiency and transparency to everyday cultural practices, spraying and harvesting activities.

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PODCAST: Western Growers’ “Voices of the Valley” discusses smart pest management, global expansion with Fieldin

Fieldin was featured on the latest edition of the “Voices of the Valley” podcast, hosted by the Dennis Donahue of Western Growers.

Vice President of Business Developent Eyal Amit discussed the advances of real-time data for smart pest management as well as Fieldin’s expansion into international markets.

Show notes: 

Last year, Fieldin saved specialty crop growers millions of dollars in pest management by monitoring spray applications and providing alerts, in real time, on more than 6,000 application errors. More impressively, this agtech start-up company has only been up and running for three years and it already monitors almost five percent of the almond crops in California. In this episode of Voices of the Valley, Eyal Amit, VP Business Development at Fieldin, shares how his Israel-based startup offers specialty crop growers a data software service that provides automated traceability on pest management trends, patterns, usage and efficacy.


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Company News Events

Meet with Fieldin at Almond Conference

As you may have noticed, there have been a lot of changes at Fieldin in recent weeks. We’ve moved into anew office in Fresno. We’re rolling out a new logo this week. We’ve expanded our team, and, of course, the features of our innovative field intelligence platform. But while Fieldin has a new look, rest assured our service remains the same and is backed by the same group of ag professionals you’ve come to trust. In fact, Fieldin is rapidly growing that team and its cutting-edge platform behind some of the most talented minds in the agtech industry. To learn more about all of the latest happenings at Fieldin, please visit us at the upcoming Almond Conference on Dec. 4-6 at the Sacramento Convention Center. Fieldin will be exhibiting at Booth No. 1206, where we will be demonstrating the latest version of our field intelligence platform that helps growers manage and optimize pesticide applications, harvest activities and other critical field operations. We look forward to meeting with you at the show. The Fieldin Team
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PODCAST: California Ag Today Discusses Keeping Close Track of Spray Operators with Fieldin

Fieldin’s Neil Knaak recently sat down with Patrick Cavanaugh of California Ag Today to discuss the benefits of smart pest management and tracking spray operators in real time.

“What happened in your spray program?” Knaak asks. “So many PCAs are writing the recs and sending their drivers out, and they don’t know. They don’t see the speeds at which they’re driving. They’re skipping rows. The quality kind of degrades as the night goes on and managers can’t work 24 hours a day. So we’re really revealing for them.”

Listen to the full podcast at: or download it here



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